Adverty continues rapid expansion with appointment of Chief Financial Officer

Change heavyweight Anders Rössel joins following critical pronounce ability to transfer up finance and investor family at Adverty

STOCKHOLM, Jan. 21, 2021 /PRNewswire/ — Main in-sport selling platform, Adverty, has announced the appointment of Anders Rössel as Chief Financial Officer. Anders has been tasked to reduction arrange the modern skills firm’s pronounce, following the delivery of sleek locations of work and a raft of senior hires in 2020.

Adverty’s mission is to carry seamless selling which connects producers and audiences via its modern skills, constructed namely for gaming. Anders will be responsible for the firm’s financials, while providing strategic counsel to the CEO and the individuals of the Board.

Before becoming a member of Adverty, Anders became as soon as CFO at Howden Insurance protection Brokers Sweden, the establish he drove a Finance Transformation Accomplishing, while additionally being responsible for IT and HR. He became as soon as additionally Head of Change Defend a watch on at Cherry, a holding firm which invests in gaming companies and which became as soon as therefore obtained by a British private equity fund. He started off his profession as a management trainee at high-profile media firm MTG after which he held a differ of government roles in different multinational companies.

Anders feedback: “I am angry to earn caught into my sleek role in such an modern and rapid-rising media firm. Adverty offers irregular ad formats, and its ability is mountainous – without reference to a involving Trading surroundings as we originate the sleek one year. Adverty is genuinely environment a sleek customary for generating income and we live up for many high-rate deals and strategic prolonged-term partnerships within the pipeline, both within the rapid and the prolonged term.”

Niklas Bakos, CEO and founder of Adverty provides: “We’re ecstatic to welcome Anders to the physique of workers. He is a well-revered leader with industry skills which is both deep and extremely diverse, attributable to of a huge differ of finance and vogue roles across many industries and geographies. His skills bother stands us in gigantic stead as we leer forward to future success.”

The expansion of Adverty’s industry follows ever-rising numbers of advertisers having a leer for unobtrusive in-sport selling at scale, in a largely untapped however vastly inviting media frontier which is slowly coming into into the mainstream consciousness.

For further recordsdata, please contact:

Niklas Bakos, CEO
Cell telephone: +46-733-28-1110
Electronic mail:

This recordsdata is recordsdata that Adverty AB (publ) is obliged to speak below the EU Market Abuse Regulation. The recordsdata became as soon as equipped, via the contact of the above contact individual, for e-newsletter on the 21st of January 2021.

Corpura Fondkommission AB, phone +46 (0)722 52 34 51, act as licensed advisor/mentor for the firm at NGM Nordic SME.

About Adverty

Adverty, the main in-sport platform, delivers seamless selling to join producers and of us via its modern suppose selling skills constructed for video games. The platform supplies correct in-sport ad stock at scale and lets in suppose material creators to monetise the whole skills with unobtrusive, easy-to-mix, immersive advertisements. Based in 2016, Adverty has locations of work in Stockholm, London, Unique York and Lviv and works with advertisers, agencies and developers to unlock audiences and gaming income streams. More recordsdata at

This recordsdata became as soon as dropped at you by Cision,c3271439

The next files are readily accessible for rep:



Opinion customary suppose material:


Read More


Please enter your comment!
Please enter your name here