Chicago’s ShoppingGives gets served a seed round from Serena Williams’ VC firm, Serena Ventures

ShoppingGives, a Chicago-based entirely mostly startup pitching retailers a service that can integrate nonprofit donations into their gross sales and procuring platforms, has raised an undisclosed quantity from Serena Williams’ project capital firm, Serena Ventures, the firm said. 

ShoppingGives permits retailers to present a donation on behalf of a consumer to any of over 1.5 million nonprofits which may maybe maybe presumably be on its list — all with out leaving the retailer’s internet space.

The firm said that retailers can exercise the donation recordsdata to create a extra real and personalized engagement with clients per the causes they make stronger.

“ShoppingGives aligned with my values of investing in corporations and entrepreneurs who are making a incompatibility. By rising alternatives to grow social impact with a seamless plot for retailers and brands, ShoppingGives is charting the direction for all corporations to face forth as brokers of commerce in our society,” said Williams in an announcement. 

The firm’s abilities helps retailers arrange and document donations and is already urged by Shopify as one in all a series of apps for retailers developing their on-line stores. Its service integrates with e-commerce bid management programs and is already a partner for the PayPal giving fund.

ShoppingGives has already donated to bigger than 6,000 nonprofit organizations selected by clients, per the firm. Brands adore Kenneth Cole, Natori, White + Warren, Margaux, Solstice Shades, Tomboyx, Unusual Neat Tees, Blind Barber, Huron and Neighborhood Goods exercise the service already. 

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